design manifesto
About
I stand firm on one principle: A good UX is like a joke, if you have to explain it, it’s not that good.
I am a driven, goal-oriented UX designer who thrives in a challenging environment to deliver impeccable visual experiences. Focused on solving design problems that simplify users' lives, I aim to bring value to businesses by leveraging my strong design skills, web development experience, a masters in digital media background, and valuable insights that boost revenue streams. Since 2021, I've worked on numerous projects, including leading UX for a business community app (JIBA) unveiled by the Prime Minister of Tanzania - H.E Mr. Kassim Majaliwa and recognized in the Citizen newspaper (July 4, 2023).
Design Focus: FinTech, SaaS, EduTech, TravelTech.
experience
Propell (SocialX)
User Experience Design Specialist | Jan 2023 – July 2023
Conceptualised and solely Designed an innovative concept for a social media app to be presented to investors for series A seed funding round.
DotSyndicate
Senior UX Designer | July 2022 – March 2023
Contributed to design benchmarks for MeTL Group and increased IBN TV app revenue by 45%, boosting retainer value by 200% and achieving 10K+ downloads on play store and app store.
Refine.Finance
UX Designer | Dec 2021 – May 2022
Aided CEO's funding success with MVP design for a FinTech app targeting Indian and American stock markets.
education
Masters of Digital Media
Toronto Metropolitan University
Post Grad in UX Design (Honours)
Humber Polytechnic, Toronto
Bachelors of Technology
KJ Somaiya, Mumbai




















